Sometimes, attention to detail matters. Long ago, an intern at a big company sent out a mass email that was supposed to have an attachment. Like we've all done, he forgot the attachment. He sent a second email two minutes later with the file attached, and wrote "Sorry for the incontinence."
Anyway, a top basketball recruit from North Carolina has apparently decided to attend UNC over Duke, at least in part because Duke consistently misspelled his name in letters they sent him. The recruit, P.J. Hairston, complained that Duke routinely called him P.J. Harrison. Via Fox Sports via some newspaper in North Carolina:
"The thing about Duke was, every time they sent me a letter, they wouldn’t spell my name right,” Hairston said. “They would have ‘T.J. Harrison’ or something like that. And I’m like, ‘OK. How can I go here? You can’t even spell my name right.’ It’s only two letters and HAIR and STON. I’m trying to figure out how that’s so hard.”The lesson: it's impossible to overestimate people's incontinence.